No. 101 Fragrance

No. 101 – bottling the ethereal, fresh green scent of the herbaceous backyards of Reykjavík. The short summers in this Nordic country are made longer by the 24 hours of light. Soaking up the 4 AM rays of radiant sunshine while the smells and sounds of the season breathe life into the heart of the city. And as soon as people fall in love with the warm weather, summer quickly fades to winter's frozen grasp. No. 101 Scent Poem Weathered garden chairs stacked against the wall A flower pot filled with rain and cigarette butts sits on the uprooted pavement now swallowed by chervil Echoes of a nearby party Fingers digging up sorrel and dandelions Freshly fallen snow On a forgotten trampoline Black currants fall from bare branches, one by one Key fragrance notes Chervil, Arctic Angelica, Black Currant, Withered Grass, Bergamot, Cottonwood, Poplar Pine, Red Sorrel The launch is accompanied by Bakgarðar, a whimsical song composed by Jónsi, Sin Fang and Kjartan Holm that interprets the scent available via a QR code with every purchase. Each bottle is hand-poured and hand-wrapped in a sustainable Fischersund No. 101 Bandana featuring imaginative illustrations inspired by the new scent drawn by the skillful hands of Fischersund sibling and Co-Founder, Ingibjörg Birgisdóttir. These signature bandanas have quickly become collector’s items donning the necks, hair, and wrists of locals near and far.